Dr. Miracle's Re-Launches Its Products to Add Natural Touch
Dr. Miracle's, a leading provider of ethnic hair care solutions, announced a comprehensive re-launch of its brand and products. The company has also unveiled the brand's multi-tiered innovation initiatives with updates to product formulas, packaging and advertising.
Other significant changes include an updated brand logo and a new milder, citrusy product aroma, but the brand still retains "the fan-favorite tingling sensation," according to a press statement from the company.
"First and foremost, we've increased our understanding of our consumer, learning more about why she likes our brand and why she uses our products. The answer: Our products have helped her repair her hair. So, she knows, first-hand, that our products work," said Dr. Miracle's CEO Randy Zeno, in a statement. "Our new direction will build on these findings to show her that in addition to helping her get healthy hair, Dr. Miracle's can help her keep it healthy and beautiful."
Focusing on ethnic hair care category, the company has realized the increasing importance of natural ingredients to effective hair care solutions. Dr. Miracle's has reformulated its products to include vitamins and natural ingredients, like Shea Butter, Aloe, Coconut, Jojoba, and Olive oils. These natural products are found to not only nourish the hair, but also help it condition and strengthen. As part of the brand's evolution, Dr. Miracle's has launched a new advertising campaign, aimed at educating customers about the new product evolution. The company plans to reach out to customers through event outreach campaigns, marketing efforts, and digital programs. It will also roll out a new Web site later this year. The first-ever official Dr. Miracle's mobile application is also expected to be launched soon.
Arnisha Hallett-Jones, the new VP of Marketing at Dr. Miracle's is excited about these developments. "Within the past 6 months we've been busy behind the scenes repositioning,
repackaging and reformulating. Now, we're ready to show our consumers the evolution of Dr. Miracle's with a new look, new products, new advertising, a new Web site, and new social media programs designed just for them. We've created a brand that truly celebrates our consumers as part of the family."
As part of the brand evolution, Dr. Miracle's has improved some of its products including the Edge Holding Gel, Acai Thermal Protection Styleer, Daily Moisturizing Lotion, Conditioning Shampoo, Leave in Conditioner, Deep Conditioner, No-Lye Relaxer, Oil Sheen Spray, and Neutralizing Shampoo.
These products are enhanced with natural products. For example, the Daily Moisturizing Lotion is enhanced with a blend of Jojoba and Coconut oils, ideal to keep the hair strong, soft and manageable. My NEW nutrient-rich Conditioning Shampoo is blended with Olive, Sweet Almond and Jojoba oils, making the strands strong, healthy, and soft to the touch.
The Acai Thermal Protection Styler is formulated to protect hair from intense heat styling. The product is rich in Acai Berry extract for moisture. The Conditioning Shampoo is blended with Olive, Sweet Almond and Jojoba Oils. The Leave In Conditioner is enriched with a blend of Vitamins A, C, and E to help strengthen as it leaves hair soft, manageable, shiny and bouncy.
The No-Lye Relaxer is reformulated with 3x more conditioning agents, according to Dr. Miracle's officials. It now contains essential proteins to help prevent breakage and strengthen strands while straightening. They have added Vitamins A and E to promote healthy hair growth. The deep conditioner is blended with Jojoba oil and Vitamins A & E which help in revitalizing natural hair growth. The Oil Sheen Spray is blended with Shea Butter and Aloe to deliver a light mist of shine with each use. A recent study conducted by plastic surgeon Bahman Guyuron at Case Western Reserve University in Cleveland reveals that death of a partner or divorce could be a major factor contributing hair loss in women in their mid-life. The research says that women in stables marriages were more likely to have a full head of hair than their twins who were widowed or divorced. Other factors that associated with losing hair included having many children and higher blood pressure.
A recent study conducted by plastic surgeon Bahman Guyuron at Case Western Reserve University in Cleveland reveals that death of a partner or divorce could be a major factor contributing hair loss in women in their mid-life. The research says that women in stables marriages were more likely to have a full head of hair than their twins who were widowed or divorced. Other factors that associated with losing hair included having many children and higher blood pressure.
By Rajani Baburajan
