Dove Unveils New Shampoo and Conditioner to Combat Hair Fall in Women
According to Dove officials, hair fall has become a routine for women. The causes of hair fall could be environmental (sun, pollution, cold, and humidity), mechanical (washing, towel drying, and brushing), thermal (blow drying, using heat treatments), chemical (coloring, perming or harsh medications for health reasons) or lifestyle (dietary habits, sporting activities).
The new Dove Hair Fall Rescue Shampoo gently cleanses the hair and strengthens it while the conditioner reduces the friction between hair strands making it stronger and fuller and preventing a near 98 percent hair loss.
The new hair care range includes a patented Micro Moisture Serum that helps repair the weakened hair surface from root to tip. The company claims this solution can reduce hair fall from 100 strands to just 2 per day.
"Dove products enter the market after comprehensive laboratory tests and clinical success," said Wathsala Aluthgedara, category head - Hair Care, Unilever Sri Lanka. "Our research shows that by using Dove Shampoos & Conditioners one can reduce hair breakage by 98 percent and split ends by 90 percent which are main causes of hair fall."
"Dove believes that beauty should be for everyone, because when you look and feel your best, you feel better about yourself," Aluthgedara added. "This promise remains at the heart of every product released under the Dove brand name" she commented further."
Dove Hair Fall Rescue Range smoothens lifted cuticles, strengthens the bristles from the root, perfectly de-tangles and transforms into healthy, soft and smooth hair. It helps build positive self-esteem and brings out the real beauty of the women's hair.
With increasing concerns over hair loss, men and women are turning to hair loss solutions more than ever before. Manufacturers of hair care products have significantly benefitted from this demand. While some of these companies follow ethical standards in meeting quality and price of hair care products, majority of manufacturers flout norms and exploit the vulnerability of customers for commercial benefits. Recently, the government of southern Indian state of Kerala initiated action against three herbal product manufacturers, following customer complaints about the claims made by manufacturers of these herbal products.
The three brands, Indulekha, Dhaathri and Sreedhareeyam, endorsed by popular personalities, are found to be making false claims about their effectiveness in curing hair loss. The herbal products are widely used by Indian women and men to combat hair loss.
Kerala's Ayurvedic Drug Control Authority has taken measures to prosecute the three companies for flouting the Drugs and Magic Remedies (Objectionable Advertisements) Act 1954. The act prohibits promoting sales of products with the help of misleading claims.
HairFear
